English 
09
Sep
Sep
How to Use eBooks as Part of a Larger Demand Generation Strategy
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Davis Smith / 48 minutes
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- 7 min read
An eBook can be one of the most useful assets in a B2B demand generation campaign, but its value depends on how well it connects with the rest of the buyer journey. A well-researched eBook can attract the right audience, capture interest, educate prospects, and create opportunities for continued engagement. However, a poorly structured or […]