In today’s competitive landscape of local SEO, having the right tools can make all the difference. While many browser extensions are often overlooked, GMB Everywhere stands out as an incredibly effective tool that provides powerful features to help businesses manage and enhance their Google Business Profile (formerly Google My Business or GMB).

Whether you’re a small business owner handling your own listing or an SEO expert managing multiple profiles, GMB Everywhere can streamline your workflow, save time, and provide crucial insights into your competition. In this guide, we’ll walk you through the extension’s key features, show you how to use them, and explain how it can help you improve your local search rankings.

What Is GMB Everywhere?

GMB Everywhere is a Chrome extension designed to help you audit and analyze Google Business Profiles. It provides fast access to critical information about your own business listing or those of your competitors. Whether you’re fine-tuning your profile or conducting competitive research, this extension gives you valuable insights that can help boost your local SEO.

Once installed, GMB Everywhere allows you to extract essential data directly from Google Maps with just a few clicks. You can quickly assess your own profile or dig into your competitors’ profiles, helping you identify opportunities for improvement.

Key Features of GMB Everywhere

GMB Everywhere comes packed with a variety of features that can simplify your local SEO efforts. Let’s take a deeper look at its core features and how they can benefit your business:

1. Discover Competitors’ Categories

Choosing the right categories for your Google Business Profile is vital for improving your visibility in local searches. GMB Everywhere helps you identify the categories your competitors are using, allowing you to fine-tune your own profile based on what’s working for them.

When you search for a business on Google Maps and click on their profile, GMB Everywhere reveals the primary and secondary categories they’ve chosen. By learning from businesses that are ranking well in your area, you can optimize your own profile to increase your chances of appearing in relevant searches.

2. Perform Quick Profile Audits

One of the most valuable features of GMB Everywhere is its ability to quickly run audits on any Google Business Profile. Instead of manually gathering information, the extension compiles key details such as:

• Business website and contact information

• Review counts and ratings

• Knowledge panel data

This feature saves you significant time—what typically takes hours to compile can be done in seconds. GMB Everywhere also provides helpful links to external resources, such as page speed tests and website audits, so you can dive deeper into your profile’s performance.

3. Monitor and Manage Reviews

Online reviews play a crucial role in local SEO, and GMB Everywhere makes it easy to monitor your own reviews or those of your competitors. With a few clicks, you can see:

• The total number of reviews

• Average review rating

• Reviews with photos

• Local guide reviews

• Review trends over time

By comparing your review performance with competitors, you can identify areas for improvement in your own review management strategy. For SEO agencies, this feature is an excellent way to showcase the impact of review management services on your clients’ local SEO performance.

4. Analyze Competitors’ Google Posts

Google Posts are an important part of your Google Business Profile and can influence local search rankings. GMB Everywhere lets you analyze how your competitors are using Google Posts to boost their visibility. You can see:

• How often competitors post

• The average length of their posts

• The types of media they use (images, videos, promotions, etc.)

By understanding the posting strategies of top-ranking competitors, you can tailor your own approach to optimize your posts for maximum impact. For example, if successful competitors are posting more frequently or using certain types of content, you can apply these tactics to improve your own Google Posts.

5. Gain Location-Specific Insights with Teleport

Another standout feature of GMB Everywhere is Teleport, which gives you insights into how businesses rank in different geographic locations. This is especially helpful for businesses with multiple locations or those targeting customers in different areas.

With Teleport, you can:

• Compare your rankings across different neighborhoods or cities

• Assess how your competitors perform in various locations

This feature helps you fine-tune your Google Business Profile for each location you serve, ensuring that your profile is optimized for the right markets and boosting your visibility in local search results.

6. Streamlined Auditing Process

The biggest advantage of GMB Everywhere is its speed. The tool instantly compiles and presents audit data, saving you hours of manual work. With just a few clicks, you can gather all the information you need, from basic contact details to advanced audit metrics.

For businesses and agencies managing multiple Google Business Profiles, this feature is invaluable. It allows you to efficiently track performance and make adjustments quickly without getting bogged down by lengthy manual processes.

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Pricing and Subscription Options

GMB Everywhere offers both free and paid versions to cater to different needs:

• Free Version: The free version allows you to perform up to five audits per month. This is perfect for those who only need occasional audits or are just getting started with local SEO.

• Paid Version: The paid version gives you unlimited access to all features and removes the audit limit. The pricing is as follows:

  • $20 per month

  • $120 per year (which offers a 50% discount)

If you’re managing multiple profiles or need to run audits frequently, the paid version provides excellent value by giving you unlimited access to all the tool’s features.

It’s worth noting that white-labeling (removing the extension’s branding from reports) is not yet available, but this is a small limitation for most users given the extensive benefits the tool provides.

Who Can Benefit from GMB Everywhere?

While GMB Everywhere is useful for any business looking to improve its local SEO, it’s especially beneficial for:

• SEO Agencies and Professionals: If you’re managing multiple Google Business Profiles for clients, GMB Everywhere lets you run audits quickly, gather competitive insights, and optimize your clients’ listings more efficiently. It’s an indispensable tool for managing local SEO campaigns at scale.

• Small Business Owners: For business owners handling their own Google Business Profile, GMB Everywhere makes it easy to improve your listing. With the tool’s valuable insights, you can optimize your profile and stay on top of your local SEO strategy without needing to be an SEO expert.

• Local SEO Specialists: If local SEO is your focus, GMB Everywhere is a must-have tool. It simplifies the audit process, lets you monitor local rankings, and helps you optimize Google Business Profiles based on location-specific data.

Conclusion

If you’re serious about improving your Google Business Profile and boosting your local SEO, GMB Everywhere is a game-changing tool that you don’t want to miss. Whether you’re auditing your own profile, keeping tabs on competitors, or tracking your online reputation, this extension provides the insights and tools you need to outperform your competition in local search rankings.

With its user-friendly interface, fast auditing process, and comprehensive features, GMB Everywhere is an essential tool for businesses, agencies, and SEO professionals looking to dominate local search. Start using GMB Everywhere today to take your local SEO to the next level!