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30
Mar
Mar
What Does B2B Lead Generation on Google Ads Actually Cost
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wehoci7289 / 12 hours
- 0
- 5 min read
Your board approved $20,000 for a Google Ads test. Your benchmark came from a LinkedIn article about e-commerce CPLs. Three weeks in, your cost per lead is 4x what you expected. Now everyone wants answers. Setting realistic expectations before spending is the first job of a competent Google Ads agency. Most skip it. […]