Let’s be honest—running an ecommerce website can feel like shouting into the void sometimes. You’ve got great products, a clean layout, and maybe even some paid ads bringing in clicks—but organic traffic? That’s a whole different beast.

You’re not alone.

A lot of ecommerce store owners struggle with the same thing: how to get seen by the right people without paying Google every time. The truth is that SEO isn’t just for bloggers and news sites. In fact, for ecommerce businesses, a solid SEO strategy can be the difference between a store that thrives and one that fizzles out.

But here’s where it gets tricky: SEO for ecommerce isn’t exactly straightforward. It’s not just about keywords or having a fast site. It’s a mix of technical know-how, strategic content, and a clear understanding of what your audience actually wants.

So, if you’re ready to ditch the guesswork, let’s break it down step by step.

Focus on Strategic Pages First (Hint: Not Your Homepage)

Before diving into SEO tactics, here’s something most people don’t tell you—your homepage isn’t where the magic happens.

That’s right.

When it comes to pulling in organic traffic, your product pages, category pages, and blog content do the heavy lifting. So that’s where your focus should go first.

This is where Ecommerce SEO services can be helpful but you don’t need a full-blown agency to get started. Begin by identifying the pages that offer the most value to users and ranking potential. Ask yourself:

• Which product categories get the most searches?

• Are your bestsellers easy to find and well-optimized?

• Do you have any seasonal products that need extra love?

Once you’ve nailed down your top pages, it’s time to optimize each one like it’s the front page of the New York Times.

Use Keyword Research to Guide (Not Rule) Your Content

You have heard that thousands of times: “Do keyword research.”But this is the difference: Do not make an obsession with finding the keyword that is the “right one.”There really isn’t one. Keyword research should instead identify ways of how people interact with the products you sell on keywords, variations, long-tail phrases, and search intent. What really does a user type in when searching for your product? 

For example, suppose you sell backpacks for hikers. Do you think you should optimise them only for the “best hiking backpack”? 

You can find them by searching for the following items:

• “lightweight backpack for thru-hiking”
• “waterproof backpack with laptop sleeve”
• “durable backpack for travelling in Europe” 

Now imagine if your product descriptions or blog content talked to that phrase directly–not really guessing anymore but giving people what they are looking for.

Nail Your Product Descriptions (Skip the Manufacturer Copy)

If you’re copy-pasting product descriptions from the manufacturer, please stop. Right now.

Not only does that hurt your SEO (duplicate content is a red flag), but it also kills your brand’s voice.

Your product descriptions should:

• Answer common questions

• Highlight unique features

• Explain why the product solves a problem

Talking like a real human’s okay to be a little casual here. If you’d describe the product to a friend that way, you’re on the right track.

Also, don’t shy away from user language. Use the terms your customers use, not just the industry lingo.

Build Internal Links Like You’re Connecting the Dots

Here’s a fun analogy: think of your website like a spider web. The more connections (links) between your pages, the stronger the web.

Internal linking helps search engines understand your site structure and keeps users browsing longer.

Do you have a blog post about “How to Pick the Right Backpack Size”? Link it to your product page for adjustable-strap backpacks.

Have a category for “Waterproof Gear”? Include links to related blog posts, guides, or top-rated products.

Small changes—big impact.

Optimize for Mobile First

If your site’s mobile experience is clunky, slow, or hard to navigate… it doesn’t matter how good your SEO is. Users (and Google) won’t stick around.

Statista says over 60% of ecommerce traffic now comes from mobile. And that number keeps climbing.

So, test your site:

• Is it fast on mobile? (Use tools like Google PageSpeed Insights.)

• Are buttons easy to tap?

• Does the checkout process flow smoothly on a phone?

If not then fix that first. Then, worry about content.

Create Content That Actually Helps

Here’s a little contradiction: You’re not just running an online store, you’re also kind of a media company.

Why? Because content drives traffic.

But not just any content. You need helpful, thoughtful, user-first pieces that answer real questions.

Think blog posts like:

• “Top 5 Travel Bags for Digital Nomads in 2025”

• “How to Pack Light for a 10-Day Trip—Pro Tips”

• “What Makes a Backpack TSA-Approved?”

Notice a pattern? These aren’t just random thoughts; they’re useful and naturally related to your products.

Better yet, great content earns backlinks (more on that in a second).

Get Backlinks Without Being Spammy

You’ve probably heard that backlinks boost your rankings. True. But chasing backlinks the wrong way? Total waste of time.

Instead, focus on:

• Creating content people actually want to link to

• Partnering with influencers or bloggers in your niche

• Getting featured in gift guides, reviews, or “best of” roundups

You don’t have to beg for links. If your content is good—and your products are better—people will start mentioning you.

And yes, tools like HARO (Help a Reporter Out) or Qwoted can help you get quoted in media stories. That’s gold for SEO.

Track, Tweak, Repeat

Last, don’t “set and forget” your SEO.

Check your performance regularly in Google Search Console. Look at what keywords are driving traffic. Notice which pages are gaining traction… or falling behind.

Then, make tweaks.

Maybe a product page needs fresher content, or a blog post could use an internal link boost. SEO isn’t a one-time fix; it’s an ongoing process.

But here’s the upside: once the momentum builds, organic traffic becomes one of the most cost-effective growth engines out there.

Final Thoughts

You don’t need to be an SEO expert or hire a full-scale Ecommerce SEO service to get results. What you need is consistency, intention, and a clear understanding of how people actually use search engines.

Remember: Google’s job is to show users the most helpful, relevant content.

Your job? Be that content.

Sure, it takes time. There might be setbacks. Some days, you’ll wonder if anything is working. But over time, with the right strategy in place—or even by partnering with specialized eCommerce SEO agencies like ResultFirst—you’ll see the difference not just in traffic, but in actual sales.

And that’s when it really starts to feel worth it.

Online Tech Learner