Writing an engaging blog is crucial for keeping visitors on your platform longer. An effective blog provides a real solution and encourages readers to share your posts with others. But for most businesses, deciding the actual length of a blog can be a daunting task, especially if you are a beginner in this field. 

We have a content marketing team of experienced content writers and bloggers. After in-depth research and discussion with them, we have written this post to help you determine the appropriate length for your blogs. So, let’s get started!

The Truth About Word Count

Many believe that writing short content grabs more attention, which seems logical. This is actually a myth that needs to be clarified. People like to read short blog content. However, a long blog that provides high-quality value to its users outperforms shorter blogs.

If you visit top blogs on Google, most of them are approx. 2000 words long. Even search engines appreciate detailed blogs because they provide users with more information. Overall, writing a long blog is not a crime, provided it is valuable and has proper backlinks. Doing so will help you increase your blog’s authority and attract more people to your platform.

3 Perfect Lengths for Blog Posts

You might be wondering about the right length for your blog. Let me tell you the reality behind an ideal blog. Writing an ideal blog depends on your specific objectives. Whether you want to increase the number of comments or drive more traffic, the length of your blog can be changed according to your specific requirements. Let’s talk about 3 perfect lengths for your blog posts:

• Do You Want More Comments on Your Blog?

If you want to focus on starting conversations online, short content can help. You should write your blog under 275 words. This is the ideal length to encourage your reader to comment on your post. A short blog is an intriguing piece of content that is a perfect fit for getting many comments. The quality of your blog and the topics you write about also matter. For example, if you write a decision-based blog, make it no more than 275 words.

• Do You Want More Social Media Shares?

Social media marketing helps businesses grow and achieve their goals. Providing high-quality content is one of the key factors enabling businesses to attract more attention. Blogging is an effective social media marketing strategy. But you might be wondering about the length of your blog for getting more social media shares. 

In our research, we found that a blog of 600–1500 words is ideal for getting more social media shares. You can share how-to blog posts on your social media platforms. This will help your audience resolve their concerns, and they can likely share it with others as well. 

Aside from that, there are other types of blogs, such as in-depth guides and lessons, personal narrative posts, and profile blog posts. Writing such type of content in the range of 600–1500 can be the right strategy for more social media shares.

• Do You Want More Traffic From Google For Your Blog?

If you want to generate traffic from search engines like Google, you need to make your content attractive. However, the appropriate length also determines whether your content will be ranked higher or not. To get more traffic from Google, aim for content of around 2,450 words. This length of content is beneficial for maintaining the trust and authority of your blog. 

However, apart from writing engaging, high-quality content, you also have to invest your time in using the best search engine practices. Every site in Google ranks well when they follow SEO principles. SEO is a complex process; if you don’t know about it, you can connect with the best SEO company to handle your content marketing and SEO tasks. Overall, we can conclude that for more traffic on Google, following the above-mentioned length is the recommended length for best results.

Conclusion: Maintain a Balance Between Quality and Quantity

Blogging is an important content marketing strategy to grow your customer base. One thing that you should not ignore while writing a blog is to maintain a balance between quality and quantity. Although your blog may be long, there is no point in writing any size of the blog if it does not provide any value. Always try to write attractive, user-friendly content that has a relevant size. This will provide you with the best results as per your business objectives.

We hope this post helps solve your concerns and clear your doubts about blogging. Make sure that the topic you are blogging about can change the demand for the length of your blog. To get a positive response from your audience, you can refine content marketing strategies based on their behavior and engagement.