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Thoughts on Choosing the Best eCommerce SEO Company

Thoughts on Choosing the Best eCommerce SEO Company

Hiring a professional for eCommerce SEO services for your online store is no mean feat, and it’s going to cost you a lot of money no matter how you split it.

With that said, how can you be sure you’ve made a wise investment so you don’t regret the expense after you pull the trigger?

For one, by considering the experience of those that have gone before you. So, here are some pointers and suggestions on choosing the best eCommerce SEO company.

How to Hire the Best eCommerce SEO Company
The first thing you need to do is research to find a good eCommerce SEO agency in the first place. Here are some steps for you to follow:

● Try a few different variations on the keywords you are looking for and search them in Google – like “eCommerce SEO” “SEO Services” or “SEO services near me.” You might also want to try “organic eCommerce marketing” or “SEO expert.”
● Look through a few of the top listings that show up organically in the search engine results pages. Ignore paid ads because you’re literally going to be hiring for the opposite of that – this is all about how well the company in question can put search engine optimization into practice.
● Consider looking for some industry specific keywords – say, if you sell books, “book shop SEO,” or “SEO for book shops.”

Once you have a list of a few different candidates that you think can serve you well:

● Research their process and how work is scoped. You need to be sure the package fits your budget and will deliver what you expect in your eCommerce SEO strategy.
● Read reviews and testimonials. Consider what is on the agency website but also look elsewhere, such as in Google reviews or Clutch.
● Read their blog. Is it active? Does it have good articles and sound advice?
● Snoop their socials. Are they active, do they interact and engage with clients and followers?
● Check their website for case studies. Are there any that offer real data on the digital marketing strategies they implement?

If you can find a provider of eCommerce SEO services that meets most of those criteria, you’ll be well on your way.

What to Look Out for
At the same time, there are some things that will give you pause. Here are some things to watch out for.

● A large number of detailed negative reviews. A few negative reviews are normal, but if the stream is lopsided, that’s a red flag, especially if the reviews are detailed and contain what sound like legitimate complaints from customers.
● No negative reviews. Not every client experience is a good one. If you can’t find a single negative review from a legitimate eCommerce website that they have served, the company might be up to something sneaky.
● No data on their website pertinent to client performance or return on investment (ROI).
● No company history. SEO is an ever-changing field, so it’s safest to go with a company that’s been around for ten years or longer.
● Not being able to get in touch with someone easily. Their sales channels should be set up for success, not failure.
● Not being able to speak with a PM before starting your campaign. You need to know what you’re getting into, and any top SEO company will be quick to put you in touch with a point of contact.
● No evidence of a solid, proven reporting protocol. SEO is often run through smoke and mirrors, but considering the expense, you should be routinely getting detailed reporting.

What the Best eCommerce SEO Company Will Optimize
Before you sign or pay anything, you should also get some insight into what you’ll be paying for. The best eCommerce SEO company should optimize all of the following ranking signals:

● On-page SEO ranking factors, like page titles and metadata
● Product page and category page copy
● CMS page copy
● Blogs, articles, news and press releases
● URL slugs
● Image alt data
● Image file sizes
● Site speed
● Site security
● Site structure, addressing any crawler errors
● Internal link structure
● Backlink building

These are some of the major ranking factors that most reputable SEO companies will optimize, but there are also many others. Just make sure that the company you hire at least addresses these in some capacity or other.

For more information about Digital Agency Reviews and Bigcommerce SEO Company Please visit: 1Digital Agency.

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  • […] Hiring a professional for eCommerce SEO services for your online store is no mean feat, and it’s going to cost you a lot of money no matter how you split it.  […]

  • […] Hiring a professional for eCommerce SEO services for your online store is no mean feat, and it’s going to cost you a lot of money no matter how you split it. With that said, how can you be sure you’ve made a wise investment so you don’t regret the expense after you pull the trigger?  […]

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