By Search engine optimization and content writing looks quite simple – Write a blog post about your business, wait for traffic to roll in from Google, then sell to those prospective consumers. Hence, it might be tempting to ignore hiring a content marketing agency and try to DIY your SEO. But is that a good call?
Unfortunately, writing attractive content is not all that simple. Like many other things, content marketing services only seem easy from the outside looking in. When a content marketing agency is really good at what it does, it is because it has been in the business for a long time. And, because they know the ins and outs of content marketing.
How can you become a good marathon runner if you don’t practice? The same rings true with SEO.
Why Trust an Agency With Your Content Marketing Strategy?
It may not look like a good idea to let someone else voice your brand. But, apart from the obvious benefits of allowing someone to deliver fully optimized content to you rather than doing it yourself. There are certain benefits of working with a content marketing agency Los Angeles that you may not have imagined.
They’re Experts at SEO
Let’s take the marathon example one more time. It looks dramatic – of course there is a vast difference between running a marathon and writing a blog post, right? Well, if you’re referring to physical toll of course. But with respect to the number of hours spent learning, practicing, and polishing your skills? Probably not.
Thus, if you’re unwilling or cannot spend weeks or months learning to write your first full blog post, you will do better by outsourcing to the experts. A content marketing agency is quite familiar with how Google works. They also come with the knowledge of how to position an article to rank as well as it potentially can in organic search.
They’re Focused On Content Creation
Whether you’re a founder or the CEO of a company, your responsibility in not limited to just content. When you have a lot on your plate, most of it being more urgent than your brand’s blog, you may not find the time to write, edit, and publish content.
It happens often. A brand decides to manage its content but lacks the right strategists or staff to create and publish optimized content regularly. Obviously, not having a dedicated content creator on the team, urgent issues pop up, content doesn’t get priority, your content quality misses the mark, and publishing deadlines get missed.
A content marketing agency Los Angeles has the time, bandwidth, and skill to focus on your content. They can update your blog regularly with authoritative content on a timeline that signals to Google that your blog is one that its users can depend on. That finally translates into higher Rankings in the search engine.
The Nutshell
In a nutshell a professional agency can tailor content development according to your business goals, address your customer’s pain points. And emphasize your unique brand message, and value proposition.
