By Are you planning an online event? If so, you will need to send invitations to subscribers and the best solution is Online email invitations, which offer several advantages for both parties compared to other channels.
Following one guideline, Online email invitations are simple to create and personalize; the objective is to raise awareness of the existence of the event created and convince guests to participate.
The first step is to personalize the email ad hoc so that the guest is motivated and intrigued to participate in the event: if no one opens and reads the email, no one will participate. Here are a series of suggestions for this first phase:
- Include numbers in the subject line or: Email open rates will be higher if the subject line includes numbers;
- Use keywords in the subject: some words such as “important”, “presentation” and “celebrate” increase the opening rate of the message;
- Use the guest’s name rather than the company name: this increases the probability of opening by 35%;
- Create a subject line of 6-10 total words.
The use of an attractive design, which captures the attention and intrigues the recipient of the Online email invitations, is also very important.
It’s all about knowing the target to whom you want to send the invitations: some prefer to receive lively messages, and others prefer more formal emails: to satisfy the preferences of the recipients of your emails it is good to know their tastes.
In general, in the content of the message of the Online email invitations you will have to:
- Include a visible title: the most effective emails have a bold title at the top;
- Choose appropriate graphics: the content of the message must be pleasing to the eye, choose colors that match well with your company brand and the “tone of voice” of the message;
- Include images and/or videos to capture the reader’s attention: for example, if you are organizing the new opening of a restaurant, insert an image of a succulent dish on the menu;
- Also create the mobile version: remember that 85% of participants access their email from a mobile device.
Are you satisfied with the design? At this point, it is time to write the body of the message, which will have to answer these questions: Who? What? Where? When? As?
- Who will host the event?
- What will be the subject of the event?
- Where will the event be held?
- How can the guest participate?
A call-to-action, or CTA, should appear after all Online email invitations. You should ask yourself, “What would I like my readers to do after reading the message?” to help you decide which CTA is most appropriate to give them a chance to respond before sending the email.
If you are organizing a free webinar, offer the opportunity to register for the event, while if you are launching a YouTube live stream, include the link to the live broadcast.
Here are tips to make sure your CTA hits readers effectively:
- Stress the importance of the event: Make it obvious why going is worthwhile. Draw attention to its special qualities and the amazing experiences that guests may have, such as an engaging speaker, thrilling activities, or access to only available information.
- Encourage haste: Expressing a feeling of time sensitivity will motivate readers to take immediate action. You may talk about early bird discounts, seating restrictions, or the possibility of tickets selling out quickly, for instance. This encourages readers to reserve their place as soon as possible.
- Make the CTA stand out: Your CTA should be prominently displayed and simple to locate. Make the button stand out in the email by choosing a vivid, contrasting color for it. To make it obvious what to do next, clearly mark the button with action-oriented words like “Register Now” or “Reserve Your Spot”.
In conclusion, Online email invitations are one of the best ways to promote an event and get people to attend. Fortunately, they are relatively simple to create: just choose an eye-catching subject, use an effective design, write direct and intriguing text, and end the message with an enticing call to action.
