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As Apple’s artificial intelligence plans take shape, Google announces its own custom AI chips for cloud servers and more

As Apple’s artificial intelligence plans take shape, Google announces its own custom AI chips for cloud servers and more

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While a lot of the talk right now is about Apple’s AI plans for the future, including an expected big unveiling of new features at WWDC 2024, Google has today announced its own AI initiative. But this isn’t about bringing AI features to future Pixel phones — Google has already done a pretty good job of that to date — but rather about setting the company up to be at the forefront of server-based AI technology for years to come.

The announcement, Google’s new Arm-based AI chip called Axion, is designed to ensure that the company is at the forefront of AI processing power in data centers everywhere. Initially used to support Google’s own services like Google Earth and YouTube ads, the chips will eventually roll out as options for Google Cloud business customers later this year.



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