By Voice search is taking over the web each passing day, and it’s already being used by 50% of adults worldwide. People are turning from searching manually to smart speakers and voice assistants like Siri and Alexa if they want to find information online. With these numbers being reported, the massive impact of voice search on SEO is obvious.
SEO Agencies in Delhi and other areas have made it a point to create their strategies with voice search and manual search in mind. Their main goal is to adjust your SEO strategies so your content is easily discoverable through spoken queries. We have gathered their insights and made a list of some simple yet effective tips for you to implement in your marketing. Read on to find out!
1. Focus on Conversational Keywords
People speak differently than they type. Voice searches are usually longer and more conversational. Instead of typing “best SEO agency,” someone might ask, “What’s the best SEO agency in Delhi?” With the help of experts, you can help identify these conversational phrases that are most relevant to your business and optimize your content accordingly.
2. Aim for Local Searches
It is noted that voice search is used 58% of the time to find local information, such as directions or local businesses. With your strategy, you need to make sure your site is optimized for local SEO in Delhi or wherever you live. These are some ways you can use to achieve better local traction:
- Making a profile on Google My Business is one of the quickest ways to target a local audience.
- Mentioning your location throughout your site’s content can also help with bringing in customers.
- Encouraging customers to leave satisfied on your GMB profile can increase your credibility and sales by 18%.
- Make location-based pages for each service area with specific keywords based on that area.
You can use tools like Google Search Console and AccuRanker to check your rankings and implement a better strategy.
(Note: ONLY use your industry-related keywords; do not use keywords just because they have a high search volume. If you find yourself stuck somewhere, an SEO Consultant in places like Delhi can help you pick the correct keywords for your strategy)
3. Make Your Website Mobile-Friendly
Mobile phones serve as a lifeline to people these days. It is also the portal to many mobile searches, so having a mobile friendly website is a necessity if you want to increase your brand awareness. This mean your website should be responsive and easy to navigate.
SEO experts can audit your website to ensure its optimized for mobile users, improving the overall user experience and boosting your voice search SEO.
4. Use Structured Data
Make use of structured data, or schema markup, to help search engines understand the content on your website. Your business information, products and services can be included in this. An SEO agency in Delhi and similar areas can assist in setting up the right structured data for your site.
By using structured data, you make it easier for Google to understand your content, which in turn makes it easier for voice search devices to pull information from your site.
After implementing it, you can use a Google test tool to test out your content.
5. Create FAQ Pages
Frequently Asked Questions (FAQ) pages are great for voice search optimization. They naturally contain conversational phrases and direct answers to common questions. Consider the questions your customers are most likely to ask and include them on your FAQ page. SEO agencies in Delhi and most places recommend this strategy as it aligns well with how people use voice search.
6. Improve Site Speed
Since voice assistants need to answer the queries in just seconds, if your page is not loading fast, there is a big chance that your website will be ignored.
There are many ways to improve site speed, such as optimizing images, minimizing code, and using a fast hosting service. SEO experts can provide recommendations and implement changes to speed up your website.
7. Enhance Your Content for Featured Snippets
Featured snippets, also known as position zero, are short excerpts from a webpage that directly answer a user’s query. They appear at the top of Google’s search results and are often used by voice assistants to answer voice queries. To optimize for featured snippets, aim to answer specific questions clearly and concisely within your content.
Use headers to structure your content, making it easier for search engines to understand and pull the relevant information. An experienced SEO agency in Delhi, for example, can guide you in structuring your content effectively to increase the chances of securing these coveted spots.
Final Note
Optimizing for voice search requires a blend of traditional SEO practices and new strategies tailored to the way people use voice-activated devices. By focusing on conversational keywords, local search, mobile-friendliness, structured data, FAQ pages, and site speed, you can improve your site’s visibility in voice search results.
Partnering with an SEO agency in Delhi or elsewhere can offer you expertise and support to make sure that your site stays ahead with search engine optimization.
