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How to Create Heading Links in WordPress Content

How to Create Heading Links in WordPress Content

Heading links, also known as anchor links or jump links, are essential for organizing content and improving user experience on WordPress websites. They allow users to navigate easily within long-form content, improve SEO by providing clear structure to search engines, and enhance accessibility for users with screen readers. In this article, we’ll explore how to create heading links in WordPress content effectively.

Understanding the Importance of Heading Links for SEO

Heading links play a crucial role in SEO as they help search engines understand the hierarchy and relevance of content on a web page. By using proper heading tags (H1, H2, H3, etc.) and linking them strategically, you can signal to search engines the key topics and subtopics of your content. This improves the chances of your website ranking higher in search results for relevant keywords.

How to Create Heading Links in WordPress

Using the Gutenberg Editor

  1. Add a Heading Block: In the Gutenberg editor, start by adding a Heading block where you want to create the heading link.
  2. Assign an Anchor: Click on the block’s settings and assign an anchor name under the Advanced section.
  3. Create the Link: In another part of your content, create a text or button block.
  4. Link to Heading: Insert the “#” symbol followed by the anchor name you assigned earlier in the URL field of the link settings for the text or button block.

Using the Classic Editor

  1. Add a Heading: In the Classic editor, add a heading where you want the link to jump.
  2. Assign an Anchor: Select the heading text and click the “Insert/edit link” button.
  3. Create the Link: In the URL field, enter “#” followed by a unique identifier for the heading.
  4. Link to Heading: Save the link, and it will now jump to the designated heading when clicked.

Best Practices for Using Heading Links

  • Be Descriptive: Use meaningful anchor names that describe the content users will find.
  • Keep it Short and Simple: Avoid long anchor names that can be cumbersome for users.
  • Test Links: Always test heading links to ensure they function correctly and navigate to the intended section.
  • Optimize for Mobile: Ensure heading links work smoothly on mobile devices for a seamless user experience.
  • Monitor Analytics: Track user engagement with heading links using analytics tools to optimize their effectiveness.

Testing and Optimizing Heading Links for Better SEO Results

After implementing heading links, monitor their performance using SEO analytics tools. Look for metrics such as click-through rates, time spent on page, and bounce rates related to heading link usage. Use this data to make informed decisions and continuously optimize your heading links for improved SEO results.


Heading links are powerful tools for organizing and enhancing the user experience of your WordPress content. By following best practices and optimizing heading links for SEO, you can improve navigation, accessibility, and search engine visibility on your website.


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